Once you’ve set up your to-go or delivery programming, it’s time to make it easy for customers to order and get the word out.
Make sure you post an easy-to-read menu on your website. An easy to read menu must:
- Be easy to find;
- Visually appealing;
- Light on graphics and images;
It should also explain how customers can order – by phone, email, text or delivery app. If you have a listing on Yelp, don’t forget to add your menu there as well!
You also should be leveraging your marketing and social media channels.
- Announce on Facebook/Instagram/Twitter that you’re now offering pickup and delivery.
- Email your customers about your new pickup and delivery offering and tell them how to order.
- Promote reminders about pickup and delivery regularly on your social media channels.