Once you’ve set up your to-go or delivery programming, it’s time to make it easy for customers to order and get the word out.

Make sure you post an easy-to-read menu on your website. An easy to read menu must:

• Be easy to find;
• Current;
• Short;
• Visually appealing;
• Light on graphics and images;

It should also explain how customers can order – by phone, email, text or delivery app. If you have a listing on Yelp, don’t forget to add your menu there as well!

You also should be leveraging your marketing and social media channels.

• Announce on Facebook/Instagram/Twitter that you’re now offering pickup and delivery.
• Email your customers about your new pickup and delivery offering and tell them how to order.
• Promote reminders about pickup and delivery regularly on your social media channels.