The COVID-19 pandemic accelerated the adoption of e-commerce in the hospitality and alcohol beverage industry. According to a 2020 Miami Herald article, 90 percent of consumers begin shopping online before they enter a retail environment, and alcohol delivery services like Drizly reported a 400 percent increase in sales. Advantages include:
- 24/7 accessibility;
- Removed barriers to transaction;
- Ability to easily direct customers to products and information; and
- Ability to retarget ads to keep interesting items in front of potential customers.
Retailers looking to increase online wine and spirits sales can partner with services such as Drizly, Minibar, Saucey, Uber Eats or Postmates. If you need help setting up your e-commerce capability, check out Beverage Media Group or Bottle Capps platforms.
E-commerce is no longer a nice to have for retailers, so if you’re new to this space here are a few good reads and resources for you.