Five Tips for To-Go and Delivery

At Southern Glazer’s Wine & Spirits, we care deeply about our customers and the communities we serve. That’s why we are committed to finding creative solutions to help our customers with ways to pivot during COVID-19. Below are our five quick tips to help you quickly move to a curbside pickup and delivery model.

  1. Understand your state and county laws – Be sure to visit the National Restaurant Association COVID-19 Resources by State to get daily updates on local laws and policies.
  2. Decide how you’ll operate in this new environment – What are your new hours? Will you offer delivery and curbside pickup? Will you make wine and spirits available for delivery and pickup? These are questions you should ask yourself.
  3. Refresh your menu – Consider a shortened menu with special offers and ensure your pricing is competitive (remember, wine and spirits retail pricing is different than your typical restaurant/bar pricing). Suggest wine or cocktail pairings on your menu. Or, consider offering at-home mixology kits with recipe cards and everything the consumer needs to create their favorite cocktail at home.
  4. Get the word out – Leverage social media, outdoor signage and all available online channels to make sure you are communicating often and sharing updates with what’s new for your customers.
  5. Train your staff to “ask ‘em” if there’s anything else they need – Watch our video for more tips (password is ASKEM).

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