Creating a Shoppable Platform

Customers are buying more per household on-line than ever before. Creating a”shoppable” platform will help to assure your success as a retailer. Take some time to go through the below points, and whether you have created your own platform or are using a third-party tech company, be sure to take the below points into consideration.

  1. Engaging – According to a study, 93 percent of buyers consider visual appearance to be the most important factor when making a purchase.
  2. Easy to navigate – Research shows that 35 percent of consumers say a complicated website is the most frustrating aspect of shopping online.
  3. Blog – Engage customers with a blog that contains recipes and tasting notes to keep your content fresh.
  4. Use high resolution photos – Be sure to sign up for all supplier sites that provide hi-res images for use in marketing materials.
  5. Loyalty programs – Research indicates that members of loyalty programs generate 12 to 18 percent more incremental revenue growth per year than non-members.
  6. Recipe catalog – Give consumers easy-to-make recipes that will fill their cart with items you sell.
  7. Testimonials – Studies show that 77 percent of consumers view brands more favorably if they seek out and share customer feedback.

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